The Factors that Affect on CRM Performance in a Medical Institution
نویسندگان
چکیده
منابع مشابه
Crm Adoption in a Higher Education Institution
More and more organisations from private to public sectors are pursuing to reach high customer values of satisfaction, loyalty and retention. Following that idea, Higher Education Institutions (HEI) seek to develop more efficient management processes through the adoption of CRM – Customer Relationship Management initiatives. This paper discusses strategic issues that enable a HEI to build a sui...
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ژورنال
عنوان ژورنال: Journal of the Korea Academia-Industrial cooperation Society
سال: 2010
ISSN: 1975-4701
DOI: 10.5762/kais.2010.11.2.758